We sell, ship, and grow your brand everywhere
Hand us your catalog. Our teams list it, price it, advertise it and ship every order to the customer's door.
A bar chart of one furniture partner's monthly marketplace sales over twelve months.
Selling and merchandising across
- $100M+
- Annual revenue
- 400K+
- Orders shipped a year
- 700+
- Warehouse network
- 350+
- Supplier partnerships
- 14
- Marketplace channels
What we do
You provide the product data. We run the marketplace operation.
Listing, content, advertising, pricing, freight, customer service and compliance, run by our own teams on every marketplace.
Marketplace management
One accountable team across every channel.
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Content optimization
Content that converts and protects your brand.
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Advertising
In-house ad ops that grow profitable sales.
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Pricing automation
Win the Buy Box without racing to the bottom.
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Fulfillment & logistics
Freight rates that give your products an edge.
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Customer support
A dedicated team providing customer support.
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Returns management
Returns and damages handled end to end.
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White label
Brand, listings, and demand around your product.
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Built in-house
Technology that wins the Buy Box without racing to the bottom
Our pricing engine reprices your catalog across every marketplace around the clock, optimizing for profit dollars inside margin guardrails you approve. The same platform pushes listing updates, inventory and price changes to every marketplace at once.
Big and bulky, delivered
A 700+ warehouse network built for big and bulky freight
Your orders ship from 700+ warehouses in our network, coast to coast. We deliver 400K+ orders a year across the US and Canada with a 99% on-time ship rate, and we handle the customer support and returns behind them.
Categories we love
Big, bulky and considered purchases, where the partner that ships on its own freight rates makes the difference.
Brands we grow
Results
Real brands, verified growth
What we set out to do for each brand, and the result from our order records.
10x+
Storkcraft
Turned a leading baby furniture brand's marketplace channel into a seven-figure business in one year, with orders growing in step with revenue.
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10x
Cilek
Launched an international kids' furniture brand from a standing start and built a broad customer base in its first full year on the marketplaces.
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3x+
Westwood Design
Broke a premium nursery brand out of a revenue plateau by lifting the freight, content and advertising limits that had capped its growth.
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How we partner
Three ways to work with us, from full reseller to running your own accounts.
In their words
Partners that grow with us
Megan FallonVP of eCommerce, Tvilum There's an ever-present willingness from the Bison team to understand new opportunities, flexibility and adaptability to our unique needs, as well as a true sense of partnership as we scale our online revenue through multiple marketplaces.
Kate LoosVP of Digital, Jofran Jofran's partnership with Bison is an integral part of our long-term success strategy. The Bison team is always listening, always reachable and always pursuing excellence. We are proud to partner with Bison because they have the leadership and resources to take e-commerce to the next level.
Who we are
A retailer first, so we know what it takes
We built every capability we offer to run our own online store first, from pricing and content to freight and customer service. Today 85+ people in two offices bring that same operation to the brands we sell, and we measure ourselves by our partners' growth.
About us →
Insights
Perspectives from the team
Own your seller account. Outsource the effort.
Most suppliers should not build an in-house marketplace operation. Managed Seller Services lets you own the account and keep the margin, while a partner handles logistics, advertising, customer service, and compliance.
The quiet leverage of selling through one.
Why the multi-reseller model erodes margin, kills advertising investment, and breaks down under pressure, and what one trusted exclusive partner unlocks instead.
Same product, new revenue. Why white label works.
How a separate listing identity captures incremental marketplace revenue without disrupting branded sales, and what it teaches you about your catalog.
Ready to grow your brand on every marketplace?
Tell us about your catalog and your goals. We will tell you, honestly, where the opportunity is.