We help brands of big & bulky goods win across 12+ marketplaces.

We help brands of big & bulky goods win across 12+ marketplaces.

Meet the single platform and a dedicated team of experts that enable you to reap the benefits of scale, profitability, and centralized brand control.

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Centralized tooling & professional services for scaling sales

Product
Information
Management

CUSTOM TOOLING & EDI INTEGRATIONS

ToolingAutomation

We manage your IP & product content in a single place. Clean, governed data is published into 12+ marketplaces.

We integrate with your systems using EDI (or APIs) and provide you with our custom Product Information Management tool to centralize all authoring, publishing, and pricing workflows. Bulk import, export, and edit information for pricing, compliance, inventory, and more.

1.
Import raw supplier
product data
2.
Enrich product data in Bison PIM
3.
Publish marketplace specific variant
Small chair

Optimized title Keywords Description Lifestyle images Video Measurements & more...

Amazon white on black logo
Target white on black logo
Walmart white on black logo
Houzz white on black logo
1.
Import raw supplier
product data
Small chair
2.
Enrich product data in Bison PIM

Optimized title Keywords Description Lifestyle images Video Measurements & more...

3.
Publish marketplace specific variant
Amazon white on black logo
Target white on black logo
Walmart white on black logo
Houzz white on black logo

Content creation

PRODUCT CONTENT ENRICHMENT

Services

Scaled, premium production of copy and visual assets to help your products stand out.

Furniture

Lighting:soft, window on left

Color:Beige

Placement:next to table

Accessories:mirror on wall, plant in corner, painting, made up bed.

Listing engine

PUBLISHING TO MARKETPLACES

Automation

Brand governance has never been easier. Enjoy single-click publishing & effortless product launches.

  • API integration with 12+ marketplaces
  • Per-channel product versioning, compliance
  • Per-channel pricing strategies
  • Monitor & resolve listing errors, suppressions
  • Centralized publishing workflow
  • Product launch scheduling, automation

Listing optimization

COPY, CREATIVE, AND SPEC OPTIMIZATION

Services

Improve visibility and discoverability using our marketplace-specific optimization workflows.

Our team of experts will investigate your current catalog and its performance on select marketplaces. We will identify SKUs that underperform our standards and prioritize products for optimization. Using gained insight, we will perform A/B testing of titles, images, and descriptions to improve search rankings.

  • Evaluate and improve copy for listing
  • Evaluate keyword frequency, best practices
  • Title length and optimization
  • Optimal description and bullet length
  • Evaluate image quality, quantity
  • Evaluate reviews, damage frequency

Smart ads

BUILD AWARENESS, CAPTURE THE SALE

ToolingServices

Grow the pie with a tailor-made digital marketing plan for your products.

Marketing period on white

We design, test, and refine across the complete sales funnel to grow demand, capture the sale, and generate repeat business. With our suite of data analytics and bespoke tooling we’re able to win the Buy Box, capture the sale, and re-target across marketplaces.

We will optimize spend for target ROAS, track, monitor, and report real-time campaign results.

White label
products

INCREASE REACH & REDUCE RISK

Services

De-risk your top performing SKUs. Capture a broader market share with high quality white label alternatives.

Original product listing and white label listing comparison

Our white labeling solution boosts your product's visibility by displaying it under both your brand and ours in search results, doubling the chances of customer discovery. This increased search presence enhances sales opportunities without additional risk or effort on your part.

  • Grain pricing & listing flexibility
  • Sell as 3P where 1P relationships already exist
  • Increase sales without operational cost
  • De-risk top SKUs from suppression

B2B sales

CUSTOM PRICING, DISCOUNTING, QUOTING

ToolingAutomation

Our Supplier Portal gives you the control & flexibility to effectively sell to business buyers.

Amazon business
  • Bulk orders & custom pricing
  • Volume discounts
  • Quote generation
  • Full integration with Amazon Business

FBA & WFS

PUBLISHING TO MARKETPLACES

Automation

We help you earn fast delivery badges, improve search ranking, and boost sales.

Fulfillment by Amazon and Walmart fulfillment services
  • Rely on Amazon & Walmart for logistics
  • Avoid stockouts with proactive inventory management
  • Deliver a consistent, high quality customer experience

D2C websites

DIVERSIFY WITH CATEGORY-SPECIFIC ECOM

ToolingServices

Leverage our growing network of category specific .com’s to diversify revenue.

Bison Commerce white on dark x4
  • Proprietary marketing & traffic generation
  • Category-specific, D2C websites, primed buyers
  • Avoid friction and constraints of large marketplaces
Megan Fallon

“There’s an ever-present willingness from the Bison team to understand new opportunities, flexibility and adaptability to our unique needs, as well as a true sense of partnership as we scale our online revenue through multiple marketplaces.”

Megan Fallon
VP of eCommerce, Tvilum
Bison Commerce

A partner to hundreds of consumer goods brands

Tvilum logo
Liberty furniture logo
Jofran logo
Sauder logo
East West furniture
Coaster logo
Bush logo
New Classic Furniture logo
Modway logo
Parker House logo
Martin Furniture logo
Meridian logo

Take the leap into new heights of eCommerce scale and margin!

We’ll bring our team of experts and a bespoke technology platform to help you sell more, earn more, and sleep better.