We help brands of big & bulky goods win across 12+ marketplaces.

We help brands of big & bulky goods win across 12+ marketplaces.

Meet the single platform and a dedicated team of experts that enable you to reap the benefits of scale, profitability, and centralized brand control.

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Centralized tooling & professional services for scaling sales

Product
Information
Management

CUSTOM TOOLING & EDI INTEGRATIONS

ToolingAutomation

We manage your IP & product content in a single place. Clean, governed data is published into 12+ marketplaces.

We integrate with your systems using EDI (or APIs) and provide you with our custom Product Information Management tool to centralize all authoring, publishing, and pricing workflows. Bulk import, export, and edit information for pricing, compliance, inventory, and more.

1.
Import raw supplier
product data
2.
Enrich product data in Bison PIM
3.
Publish marketplace specific variant
Small chair

Optimized title Keywords Description Lifestyle images Video Measurements & more...

Amazon white on black logo
Target white on black logo
Walmart white on black logo
Houzz white on black logo
1.
Import raw supplier
product data
Small chair
2.
Enrich product data in Bison PIM

Optimized title Keywords Description Lifestyle images Video Measurements & more...

3.
Publish marketplace specific variant
Amazon white on black logo
Target white on black logo
Walmart white on black logo
Houzz white on black logo

Content creation

PRODUCT CONTENT ENRICHMENT

Services

Scaled, premium production of copy and visual assets to help your products stand out.

Furniture

Lighting:soft, window on left

Color:Beige

Placement:next to table

Accessories:mirror on wall, plant in corner, painting, made up bed.

Listing engine

PUBLISHING TO MARKETPLACES

Automation

Brand governance has never been easier. Enjoy single-click publishing & effortless product launches.

    Listing optimization

    COPY, CREATIVE, AND SPEC OPTIMIZATION

    Services

    Improve visibility and discoverability using our marketplace-specific optimization workflows.

    Our team of experts will investigate your current catalog and its performance on select marketplaces. We will identify SKUs that underperform our standards and prioritize products for optimization. Using gained insight, we will perform A/B testing of titles, images, and descriptions to improve search rankings.

      Smart ads

      BUILD AWARENESS, CAPTURE THE SALE

      ToolingServices

      Grow the pie with a tailor-made digital marketing plan for your products.

      Marketing period on white

      We design, test, and refine across the complete sales funnel to grow demand, capture the sale, and generate repeat business. With our suite of data analytics and bespoke tooling we’re able to win the Buy Box, capture the sale, and re-target across marketplaces.

      We will optimize spend for target ROAS, track, monitor, and report real-time campaign results.

      White label
products

      INCREASE REACH & REDUCE RISK

      Services

      De-risk your top performing SKUs. Capture a broader market share with high quality white label alternatives.

      Original product listing and white label listing comparison

      Our white labeling solution boosts your product's visibility by displaying it under both your brand and ours in search results, doubling the chances of customer discovery. This increased search presence enhances sales opportunities without additional risk or effort on your part.

        B2B sales

        CUSTOM PRICING, DISCOUNTING, QUOTING

        ToolingAutomation

        Our Supplier Portal gives you the control & flexibility to effectively sell to business buyers.

        Amazon business

          FBA & WFS

          PUBLISHING TO MARKETPLACES

          Automation

          We help you earn fast delivery badges, improve search ranking, and boost sales.

          Fulfillment by Amazon and Walmart fulfillment services

            D2C websites

            DIVERSIFY WITH CATEGORY-SPECIFIC ECOM

            ToolingServices

            Leverage our growing network of category specific .com’s to diversify revenue.

            Bison Commerce white on dark x4
              Megan Fallon

              “There’s an ever-present willingness from the Bison team to understand new opportunities, flexibility and adaptability to our unique needs, as well as a true sense of partnership as we scale our online revenue through multiple marketplaces.”

              Megan Fallon
              VP of eCommerce, Tvilum
              Bison Commerce

              A partner to hundreds of consumer goods brands

              Tvilum logo
              Liberty furniture logo
              Jofran logo
              Sauder logo
              East West furniture
              Coaster logo
              Bush logo
              New Classic Furniture logo
              Modway logo
              Parker House logo
              Martin Furniture logo
              Meridian logo

              Take the leap into new heights of eCommerce scale and margin!

              We’ll bring our team of experts and a bespoke technology platform to help you sell more, earn more, and sleep better.